France Fashion Style Gold Jewellery 85

 France Fashion Style Gold Jewelry.

By Aamir Mannan.

Throughout the early 20th century, practically all high fashion originated in Paris and to a lesser extent London. Fashion magazines from other countries sent editors to the Paris fashion shows. Department stores sent buyers to the Paris shows, where they purchased garments to copy (and openly stole the style lines and trim details of others). Both made-to-measure salons and ready-to-wear departments featured the latest Paris trends, adapted to the stores' assumptions about the lifestyles and pocket books of their targeted customers.

At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined. The two separate modes of production were still far from being competitors and they often co-existed in houses where the seamstresses moved freely between made-to-measure and ready-made.

Around the start of the 20th century fashion style magazines began to include photographs and became even more influential than in the future. In cities throughout the world these magazines were greatly sought-after and had a profound effect on public taste. Talented illustrators - among them Paul Iribe, Georges Lepape, Erté, and George Barbier - drew exquisite fashion plates for these publications, which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton which was founded in 1912 by Lucien Vogel and regularly published until 1925.

Rose Bertin (July 2, 1747-September 22, 1813) was the dressmaker to Marie Antoinette, Queen of France, and a figure who may be said to have begun the transition from relatively little-known dressmakers to designers with a high public profile. Sometimes called sarcastically the "Minister of Fashion", she opened a shop in Paris and had a considerable influence on Parisian style, until this was drastically changed by the French Revolution, from which she fled into exile in London for some years.

Charles Frederick Worth (1825 - 1895), also of Paris, is usually seen as the first designer in something like the modern sense, with a large business employing many largely anonymous tailors and seamstresses. A former

draper, Worth's success was such that he was able to dictate to his customers what they should wear.