Insurance of Jewelry Basic Need.
By Aamir Mannan.



By Aamir Mannan.

Micro insurance: Demand and Market Prospects – Lao PDR
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In India, the study finds that this country currently has the most dynamic micro insurance
sector in the world. Liberalization of the economy and the insurance sector has created new
opportunities for insurance to reach the vast majority of the poor, including those working in the
informal sector. Even so, market penetration is largely driven by supply, not demand.
Microi nsurance in India has valuable lessons for rest of the world, particularly in the regulati on
of the industry. Certain aspects, such as the quota system need further and closer analysis. The
quota system, for example, may be viewed in terms of its costs and benefits: is it an onerous
obligation for insurers that creates a barrier to innovation a nd demand-based products? Or, is it
an avenue that may lead to the creation of a micro insurance market that meets the needs of the

poor and disadvantaged?
In Indonesia, demand is strong for insurance to cover the risks that people are least prepared
for and have insufficient means to manage. Such risks include serious illness, poor harvest, death
in the family and social obligations. Education of children is a priority, and the potential
micro insurance policy holders would like to ensure that an unfo resee n shock or stress does not
deprive their children. The number of insurers in Indonesia is significant, yet few have e x plored
the low-income market. Consequently there is a critical need for capacity development, primarily
in the areas of agent training and market education. This could expand opportunities and lead to
market-based tools to assist the poor in securing their lives.
In Lao PDR, the country study finds that the social security system is nascent (and practically

absent for the informal economy) and micro finance institutions are conspicuously inadequate.
The analysis confirms a commitment by the Government in several relevant areas: support for
reforms, support for pensions and a social security fund for public employees, support for
compulsory social protection for the private sector, and support for a community -based health
scheme for people working in the informal sector. The study concludes that the potential for
commercial micro insurance is in the future at least a few years away. Meanwhile, f or
microi nsurance to become viable, the Government will need to strengthen the financial
infrastructure, develop capacity for potential insurance providers and build knowledge of
micro insurance mechanism and products among potential policy holders.
Micro insurance is a low-price, high-volume business and its success and market sustainability
is dependent on keeping the transaction costs down. Hardly any satisfactory state -run programe
of insurance benefits is now available for poor population groups, peopl e working in the
informal sector and other disadvantaged individuals —and private-sector programes are even
political will, scarcity of public funds and absence of a viable business model. The costs of
marketing and processing appear to be too high and, in view of the extremely low purchasing
power of the consumer base, it cannot be easily apportioned to the target group. Such constraints
make micro insurance unattractive at the cursory level. Market analysis suggests that progress can
be made particularly when public and private sector work together in generating demand -based
and innovative products.
Future steps
Where do we go from here? Building on the recomendatio ns of the studies, pilot activities in
India and in Indonesia are being implemented by Allianz AG supported by GTZ on behalf of the
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